Video Scripts
More and more businesses use short videos (1-5 minutes) on their websites. These might be straight sales videos, or serve to explain a the value of product or service. They might demonstrate its use, feature a case study, or contain testimonials. They are usually designed with a Call o Action and drive viewers to a contact or sales conversion page.
Longer videos (20-40 minutes) can incorporate any or all of the above and function like a direct response sales letter. They are designed to drive viewers to a sales page to make a purchase.
More and more businesses use short videos (1-5 minutes) on their websites. These might be straight sales videos, or serve to explain a the value of product or service. They might demonstrate its use, feature a case study, or contain testimonials. They are usually designed with a Call o Action and drive viewers to a contact or sales conversion page.
Longer videos (20-40 minutes) can incorporate any or all of the above and function like a direct response sales letter. They are designed to drive viewers to a sales page to make a purchase.
- Standard rates for short videos range between $500 and $1,500.
- Standard rates for long videos are $5,000+ depending on length and intensity of sales message.
- Long form infomercials are designed to close a phone or online sale and are quoted individually.