It Starts With One Thing...
My clients typically bring me on board to work on one writing project.
Maybe its an email campaign to promote a new product to their existing mail list.
After I meet that first deadline, the Marketing Director and I might brainstorm about more ways to get their message out to new potential customers. Pretty soon we're chatting about how they want to grow their company, some of their benchmark goals, and what they are doing right now reach those goals. We are starting to form a partnership with a common goal: to grow their business in a systematic manner.
Working with my clients over time lets me get to know them and their customers. It allows me to create and maintain a consistent and cohesive voice and brand throughout all their collateral. I lets me help them grow their business with specific marketing campaigns designed to meet their goals.
They introduce me to the marketing team, and saturate me with their branding and unique value in the market place. Out of that I write an eBook clarifying their unique place in the market with providing valuable information to prompt the reader to reach out for more information, or to respond favorably to a follow up email of phone call.
To retain and up-sell their existing customers, we create a value-added newsletter with product updates, new ways to use the product, special offers and discounts. Depending on the business culture we might include customer success stories, employee profiles, and photos of the company's community outreach.
And since those pictures are worth thousands of words, maybe we add little teaser videos on the website or linked into the blogs. Or perhaps we blast out a short "Before & After" promotional video with a call-to-action to take advantage of the seasonal discount on that product.
You get the idea. It's a build. A foundation to support deeper and richer relationships with the customer.
Everyone wins. My clients make money. Their customers get great service and feel valued. And I get the satisfaction of a job well done.
If that sounds like a happy thought then drop me a line and let's chat about how I can help you.