Email Campaigns To Cultivate, Educate, Persuade And Retain Your Customers
Email is by far the most cost-effective digital marketing strategy and it is available to everyone! Email can serve many purposes. Below are some common types of email campaigns.
Rates for these emails campaigns depend on many variables, so contact me directly to discuss your particular situation.
While I'm on the topic of digital news delivery did you know that ...
E-Newsletters Maintain Customer Loyalty
E-NewsLetters share some features with News Emails mentioned above. They can be digitally archived and therefore searchable. Also, the delivery mechanics are the same, although they might go to different audiences. Also, the E-Newsletter is issued periodically.
But the purpose of the E-Newsletter is different. Its goal is to serve customers, not just a broad community. They deliver seasonal tips on using products, interviews with experts, reviews and specifications of products. They can provide graphs, photo, and video links. They can provide an editorial segment to share customer comments and give updates on trends or solutions. In short, the E-Newsletters turns your customers into a loyal community.
Rates for E-Newsletters begin at $1,000 and depend on scope of the content.
It is best to contact me directly to discuss your particular situation so we can come up with something workable.
Email is by far the most cost-effective digital marketing strategy and it is available to everyone! Email can serve many purposes. Below are some common types of email campaigns.
- Product Launches use multiple emails (5-20+). Goal is to introduce a new product to a prospective customer.
This is a B2B strategy for high-cost products with a long sales cycle. Those campaigns tend to be content heavy with A LOT OF INFORMATION in the form of e-Books, ROI statistics, case studies, testimonials, demonstration videos, or story webinars describing the R&D and testing. You get the idea.
The B2C strategy for Retailers and E-tailers often use emails for product launches often include a free trial of a product over a shorter campaign. - Welcome/Onboarding emails go to new customers to thank them for their trust and provide their next steps. Emails contain contact information for support and might include links to videos, such as how-to assemble and operate the item, or how-to access their account.
- Up-Sells are an important follow up with your new customers. They have just purchased your product and their trust is high. They can be receptive to additional products.
- Flash Sale Campaigns can be one-off or an email series with a countdown for the end of the sale, such as Labor-Day or Black Friday. They can also be used to liquidate inventory or pass along a discount.
- Stand-Alone Offers go to prospects who have downloaded your free offer and may be receptive to a trial version at a lower price point.
- Cart Abandonment Reminders are friendly emails that significantly increase sales.
- Direct Response/Subscription emails resell your product’s benefits and recruit customers to enroll in standing orders, such as health supplements or grocery deliveries. Once enrolled, they get automatic reminders along with special offers, discounts, or even gifts!
- News Emails serve an interest niche such as coffee lovers, dog lovers, or D&D gamers with timely news. These are periodic emails issued daily or weekly. They digest information into headlines, which the reader clicks to go to your website for the full article. These News Emails can be archived into a searchable digital library.
Rates for these emails campaigns depend on many variables, so contact me directly to discuss your particular situation.
While I'm on the topic of digital news delivery did you know that ...
E-Newsletters Maintain Customer Loyalty
E-NewsLetters share some features with News Emails mentioned above. They can be digitally archived and therefore searchable. Also, the delivery mechanics are the same, although they might go to different audiences. Also, the E-Newsletter is issued periodically.
But the purpose of the E-Newsletter is different. Its goal is to serve customers, not just a broad community. They deliver seasonal tips on using products, interviews with experts, reviews and specifications of products. They can provide graphs, photo, and video links. They can provide an editorial segment to share customer comments and give updates on trends or solutions. In short, the E-Newsletters turns your customers into a loyal community.
Rates for E-Newsletters begin at $1,000 and depend on scope of the content.
It is best to contact me directly to discuss your particular situation so we can come up with something workable.