Earn Your Prospect's Trust with Quality Articles And Blogs
People expect to search for information before making decisions. They want to be educated before they buy. When you provide them articles and blogs with high-quality content you earn their trust, and that trust is the first step in making a sale.
How Are Articles And Blogs Similar?
Online articles and blogs both bring in SEO traffic with helpful information. They both seek to captures the reader's attention, identify their need or problem, and deliver quality information they can use immediately. Good evergreen content can become a reliable lead generator, sending traffic to your site for your video or e-Book.
Articles and blogs are not considered direct sales vehicles with calls-to action and "click-here" buttons. Instead, they focus on sharing information and include a closing credit about the business or author, along with a website or email, so readers can make contact if they choose. And that is exactly what you want them to do. You want to give them good information and a reason to follow up with you.
How Are Articles And Blogs Different?
Articles focus on a single idea or topic and provide depth with three to five subtopics. They are generally between 1,200 and 2,000 words, but may range up to 4,000 words. All lengths have benefits and drawbacks. For example, people may have five minutes to read an article, but pass on a 10 minute piece. So, while you can cover a topic more deeply with longer copy, you will likely have fewer readers. So in the shorter article, you can always invite the reader to learn more with a click to the next article, e-Book, or video.
Blogs typically range between 500 and 1,000 words, and can stretch to 2,000. However, at 2,000 words you probably covered a few subtopics and have entered the realm of the article. So call it an article and keep your blogs pithy.
Also, while articles can easily stand alone, blogs often travel in packs. It is common to see three to six blogs exploring different aspects of an overarching theme.
The objective of a blog is to encourage engagement. They can accompany training courses or act as a forum for troubleshooting. They are a long-game for customer loyalty and interaction. They create a community around an interest, product, or person. They may be subscription based with membership benefits. They might be used to deliver episodic content such a stories.
When you re ready to expand your marketing reach into online articles and blogs, consider one of these starter packages.
Starter Article Package: Three SEO Articles Includes:
Starter Blog Package: Six SEO Blogs Includes:
Contact me to discuss your goals for your SEO evergreen articles and blogs.
People expect to search for information before making decisions. They want to be educated before they buy. When you provide them articles and blogs with high-quality content you earn their trust, and that trust is the first step in making a sale.
How Are Articles And Blogs Similar?
Online articles and blogs both bring in SEO traffic with helpful information. They both seek to captures the reader's attention, identify their need or problem, and deliver quality information they can use immediately. Good evergreen content can become a reliable lead generator, sending traffic to your site for your video or e-Book.
Articles and blogs are not considered direct sales vehicles with calls-to action and "click-here" buttons. Instead, they focus on sharing information and include a closing credit about the business or author, along with a website or email, so readers can make contact if they choose. And that is exactly what you want them to do. You want to give them good information and a reason to follow up with you.
How Are Articles And Blogs Different?
Articles focus on a single idea or topic and provide depth with three to five subtopics. They are generally between 1,200 and 2,000 words, but may range up to 4,000 words. All lengths have benefits and drawbacks. For example, people may have five minutes to read an article, but pass on a 10 minute piece. So, while you can cover a topic more deeply with longer copy, you will likely have fewer readers. So in the shorter article, you can always invite the reader to learn more with a click to the next article, e-Book, or video.
Blogs typically range between 500 and 1,000 words, and can stretch to 2,000. However, at 2,000 words you probably covered a few subtopics and have entered the realm of the article. So call it an article and keep your blogs pithy.
Also, while articles can easily stand alone, blogs often travel in packs. It is common to see three to six blogs exploring different aspects of an overarching theme.
The objective of a blog is to encourage engagement. They can accompany training courses or act as a forum for troubleshooting. They are a long-game for customer loyalty and interaction. They create a community around an interest, product, or person. They may be subscription based with membership benefits. They might be used to deliver episodic content such a stories.
When you re ready to expand your marketing reach into online articles and blogs, consider one of these starter packages.
Starter Article Package: Three SEO Articles Includes:
- Initial consultation to clarify you business USP. target audience, article goals, and distribution plan.
- Collection of existing resources such as testimonials and case studies.
- Brainstorming possible topics, themes, and angles.
- Upon selection of topics, general research, specific SEO keywords, and deep topic research.
- Three articles, between 1,200 and 2,000 words each, and two rounds of revisions per article.
- Rates start at $1,500 for the three articles.
Starter Blog Package: Six SEO Blogs Includes:
- Initial consultation to clarify you business USP. target audience, article goals, and distribution plan.
- Collection of existing resources such as testimonials and case studies.
- Brainstorming possible topics and angles.
- Upon selection of topics, general research and specific SEO keywords.
- Six blogs between 500 and 1,000 words each, and two rounds of revisions per blog.
- Rates start at $1,500 for the six blogs.
Contact me to discuss your goals for your SEO evergreen articles and blogs.