Case Studies
leslie make TOC of case studies - with headlines. select correct case studies for my niche. financial.
training manual & PPT: real estate.
website: real estate funders choice
website: victory music website redesign.
website: light brigade website - for ecommerce.
Funder's Choice Trains Real Estate Agents How to Do Short Sales:
Fixing A Broken Marketing Machine and Filling Seats Fast!
Situation: The mortgage meltdown had created an avalanche of home foreclosures and short sales. Banks and real estate agents were overwhelmed and clueless how to handle these lengthy and complex deals. Funders' Choice CEO Mike Kaminski, real estate attorney and mortgage broker, had just short sold my house in 60 days. He had a system to navigate the mortgage morass and felt compelled to teach it to other agents and banking brokers. He hired me to help create his course "The Short Sale Field Guide. "[see case study below] and then take over the marketing to fill seats across two states.
However, his marketing machine was in disarray. He had a crippled website, no enrollment mechanism, a sophisticated CMS he did not know how to use, and his database consisted of over 100,000 miss-matched agent lists from a dozen sources in two states. Nothing worked either independently or together.
Solution: Mike hired me to project manage the restructure of his marketing funnel and then create and manage his email campaigns. I used all my organizational, technical, and creative skills to prioritize, oversee, and complete the tasks below.
Results: Every workshop was filled beyond capacity by grateful agents and bank brokers. The campaign filled over two dozen classes held over 60 days and Funders' Choice generated $68,257.
Fixing A Broken Marketing Machine and Filling Seats Fast!
Situation: The mortgage meltdown had created an avalanche of home foreclosures and short sales. Banks and real estate agents were overwhelmed and clueless how to handle these lengthy and complex deals. Funders' Choice CEO Mike Kaminski, real estate attorney and mortgage broker, had just short sold my house in 60 days. He had a system to navigate the mortgage morass and felt compelled to teach it to other agents and banking brokers. He hired me to help create his course "The Short Sale Field Guide. "[see case study below] and then take over the marketing to fill seats across two states.
However, his marketing machine was in disarray. He had a crippled website, no enrollment mechanism, a sophisticated CMS he did not know how to use, and his database consisted of over 100,000 miss-matched agent lists from a dozen sources in two states. Nothing worked either independently or together.
Solution: Mike hired me to project manage the restructure of his marketing funnel and then create and manage his email campaigns. I used all my organizational, technical, and creative skills to prioritize, oversee, and complete the tasks below.
- Website: I worked with Joomla website designer to streamline the marketing funnel, wrote content, and set up the shopping cart to enroll agents in over 40 workshops.
- CMS Operations: Coached by an Infusionsoft technician, I crushed the CMS to learn how to implement multiple email campaigns to segmented lists.
- Database: Working within the guidelines of multiple email distribution platforms, I vetted over 40,000 email records from mixed databases through three platforms, consolidated and remapped the valid addresses, then migrated them into Infusionsoft to form geographically segmented lists.
- I then added major banks to the list with an invitation to send their brokers to the workshops, and asked them to distribute the workshop schedule to their branches. They were thrilled to do so!
- Emails: Wrote email sales copy and launched multiple staggered direct response email campaigns, ran analytic reports, and tweaked the campaign to improve responses.
Results: Every workshop was filled beyond capacity by grateful agents and bank brokers. The campaign filled over two dozen classes held over 60 days and Funders' Choice generated $68,257.
leslie - open this pdf - print it. then find original and copy paste text into this live page.
leslie locate and copy/paste Case Study on Creating the "Short Sale Field Guide."
Lighthouse Publishing Group:
Pre-Selling A Book Series Generates 4% Conversion Rate
Situation: I was Senior Book Editor for Lighthouse Publishing Group, a niche publisher of books on stock market trading, investing, and wealth management. The parent company conducted training seminars nationwide and maintained a private membership in the thousands. My job was to edit and ghostwrite for a stable of writers, and create marketing campaigns to promote their books.
The Challenge: I had 90 days to promote and pre-sell a Special Collectors' Edition Series of five books by our primary author over the Christmas holiday. We had the same 90 days to update and repackage four existing titles and write a new title.
Solution: For the marketing I wrote two sets of direct response sales letters. The first series went out to approximately 5,000 existing customers. I vetted and purchased a list of 15,000 triple-opt-in prospects and wrote an email series directed to these potential new customers. I worked closely with the IT team to ensure the campaigns were launched and monitored properly.
Result: This direct response internet campaign generated a 4% rate in response and sales.
Pre-Selling A Book Series Generates 4% Conversion Rate
Situation: I was Senior Book Editor for Lighthouse Publishing Group, a niche publisher of books on stock market trading, investing, and wealth management. The parent company conducted training seminars nationwide and maintained a private membership in the thousands. My job was to edit and ghostwrite for a stable of writers, and create marketing campaigns to promote their books.
The Challenge: I had 90 days to promote and pre-sell a Special Collectors' Edition Series of five books by our primary author over the Christmas holiday. We had the same 90 days to update and repackage four existing titles and write a new title.
Solution: For the marketing I wrote two sets of direct response sales letters. The first series went out to approximately 5,000 existing customers. I vetted and purchased a list of 15,000 triple-opt-in prospects and wrote an email series directed to these potential new customers. I worked closely with the IT team to ensure the campaigns were launched and monitored properly.
Result: This direct response internet campaign generated a 4% rate in response and sales.
leslie - on live site - open this pdf - copy paste it - into this live page - add to TOC and anchor.
Case Study - Online Marketing of Book Series