Are You Ready To Meet Your Creative Content Writer?
Greetings. I’m Leslie.
I am a copy writer and copy editor for both print and digital content. As your marketing writer I help you establish your expertise and credibility in your industry through informative and persuasive copy.
My goal is always to present the value of your services to your prospective customers in a manner that is both logically and emotionally persuasive. I want your customers to understand the value you can add to their businesses and their lives. This approach builds relationships based on trust and those kinds of relationships build sales and loyalty.
My Secret Sauce ...
My secret sauce is my highly attuned intuition and empathy combined with a voracious sense of curiosity.
Problem-solving is in my DNA and I'm very good at converting ideas into tangible form. I thrive on creative production projects, either one-on-one with my client or as part of a team.
As a journalist, I am trained to fact-check and write with accuracy, integrity, and insight. With Artificial Intelligence (AI) on everybody's s radar, let me be clear.
I use AI as a valuable brainstorming and research tool, and I abide by ethical considerations regarding, accreditation, citations, and copyright.
That said ... I believe that any generated text must be tempered with Emotional Intelligence. My own life contains a rich lode of experiences and perspectives, which helps me resonate with the problems and needs of your prospective customers. Thus, I am able to humanize and provide context for AI's magically manifested material.
A Snapshot of Past Projects ...
My clients are professional service providers and small to mid-sized businesses. I provide them with both Business-to-Consumer (B2C) and Business-To-Business (B2B) content. Much of my B2C work has focused on financial literacy, stock market trading strategies, including fundamental and technical analysis, and wealth management. My B2B work is primarily within the Real Estate and Fiber Optics industries.
Copy Writing And Copy Editing:
Check out my portfolio here.
It Starts With One Thing...
My clients often bring me on board to work on one project, which blossoms into a range of projects. From SEO website copy to email campaigns, from blogs to eBooks, demonstration videos to “How-To” guidebooks, speeches to evergreen books.
My goal is to ensure content with coordinated, consistent, and coherent messaging across many formats.
While emotional hooks are useful to get your prospect’s attention – I prefer to persuade with information. I present your prospect’s problem and your solution in a way that they clearly see your value to them. I persuade in a convincing and friendly way that might include prompted testimonials, case studies, and sales videos.
I want your customers to be confident that they have purchased the best solution to meet their needs. This turns them into satisfied, loyal customers, who then endorse and refer you. And that’s a good thing.
When you bring me on board I work with your team to create content that:
If you are seeking help with any of the above - or even something completely different ... then shoot me an email and let's have a conversation about what you want to accomplish.
What People Say...
“I have worked closely with Leslie for the past three years developing articles, books and scripts for our financial education company and she has consistently delivered above and beyond my expectations. She's a valuable member of our core team."
~ Mike Lathigee, Author/Investor, Freedom Investment Club/Alliance Investor Services
"Working with Leslie vanWinkle has been such a delight. She is a professional creative writer and editor. From weekly editorials and marketing copy to book editing, her execution and timely delivery has always been admirable.”
~ Ivan Martinez, iGroup Media Communications
“I brought Leslie on to write website copy and help market my new business. She jumped right in, found a web designer for me and worked with him to design and ensure the site’s functionality. Leslie turned us into a team. Her copy is spot on and the site is working great!"
~ Paul Durrand, Medical Business Consultant, Own Your Own Practice
“Our video was the linchpin in our capital fundraising campaign. It had to show where the church had been and where it intended to go. The production team was incredible. Leslie caught our vision perfectly, writing the script and then coordinating and directing dozens of interviews to create a living document of our church’s place in the community.”
~ Rev. Dr. Kathianne Lewis, Minister, Center for Spiritual Living