Q:  How Do You Know Your Marketing Copy Works?
A:  Your Customers Read It And Take Action!


Your Headline Makes a Promise!

Your headline conveys urgency, high value, or some immediate benefit to the reader ... so they take action and keep reading.
  • It tells them what’s in it for them.
  • It presents a benefit that is meaningful to then NOW!
  • It promises a solution to their pain or problem.
  • It previews how that solution will impact their life for the better. 
  • It makes an irresistible offer that compels them to take action.

Clear Copy Moves Your Customer Through Your Offer.
  • Simple and easy to read, your copy engages the reader and compels them to keep reading.
  • It leads them to take specific action - to sign up for a newsletter, to download an article, to purchase a product trial, or to enroll in a program - either free or paid.
  • It wastes no words.

Every Word Builds Your Brand.
  • Clear. Crisp. Concise. Compelling.
  • Each word in your marketing message needs to fit into the framework of your overall brand or message. From your website copy, to your email campaigns, to your blogs or your eBook - your copy is consistently conveying your value to your customer.
  • Consist voice. Consist benefits.Consist value.

Describing what good copy does is much easier than writing it. 
Your copywriter is your partner to bring your value and your story to your customer so they trust you, engage with you, and buy from you.

Good copy writing is a science and an art.  
It is worth your money and your effort to hire a copywriter in the craft of persuasion, and who understands how to engage your best prospects and motivate them to try you out.

If you want your marketing copy to work harder, contact me here with your questions.

Go here for writing samples ...

Specializing In Writing For The Financial And Wealth Management Industry

Package Your Expertise Into eBooks and Articles to Build Relationships and Trust 

It is not enough to create a great website. Your prospective customer needs to stay on your site long enough to discover how you can help them.  That means you need to quickly establish your expertise and gain their trust.
 
One of the easiest ways to do both is to give your prospect a sample of your work or product.
  • Speak to their core needs and motives.
  • Give them real help in an article or eBook.
  • If you train - share a video of your best coaching.
  • If you sell a product or service -- give them proof that it works for people just like them - with testimonials about successes.

Giving away free content is now a standard marketing practice and important for several reasons:
  1. It's a cost-effective, yet powerful way to establish your expertise.
  2. It lets you gather contacts while building trust.
  3. If you have a blog, answering comments builds relationships with your customers.
  4. Plus, you can repurpose your evergreen content into future marketing cycles.

Click here to contact me.


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