Copy Writing for Print
Sales and Marketing
Newsletters and Books
Articles
- Advertorial for Costco Connections: Retail Inkjet Solutions (RIS)
- Advertorial Flier for Virginia Mason: Teamwork Saves Patient's Foot
- Sales Email for Control RX Enrollment Campaign
- Sales Letter Osteria Da Primo Restaurant
- Sales Catalog for Fiber Optics Training Courses
- Sales Catalog for Investing and Stock Trading Books
Newsletters and Books
- Economic Report for FIC (March)
- Economic Report for FIC (April)
- Financial Report for AIS (Monthly)
- "Starting Your Dental Practice" Business Report
- Ghost Writing Books about Trading and Investing. Inquire.
Articles
- "Becoming a Successful Forex Trader"
- "An ETF for Every Purpose" (Ghostwritten)
- "Investors Have Unrealistic Expectations"
- "The Power of Proper Diversification"
- "ATL Medical Ultrasound Instruments"
- "Washington Filmmakers With Grassroots Solutions"
- "What Your Film and Video Editor Wants You To Know"
- "Bare Boat Sailing in the British Virgin Island
Case Studies For Book Development and Ghostwriting
Editing and Ghostwriting a Collector's Series of Stock Market Trading Books
Situation: Lighthouse Publishing Group specialized in publishing books on stock market trading and investing. I was Senior Book Editor. Our parent company conducted trading seminars around the country as well as maintaining a private membership with special benefits.
Our directive was to develop a Special Collector's Edition Series of 5 books on "Successful Stock Market Trading Strategies for Every Investor" and launch a pre-sales marketing campaign over the Christmas holiday. Three of the books existed in reality and two existed on a white board. We have six months to get these books created printed and into stores!
Solution: As Senior Editor for the publishing group, my main job would be working with our key author to create the two new books. Given the short timeline I decided to draw on some existing, but under-used material, and then design the rest of the content for the widest appeal to our target market. Given the short time line I knew the author and I would need to split up the actual writing, which we had done before.
I was familiar with the existing books and much of the content available only to the private membership, so I created a master grid of the topics that had been addressed in past books and began fleshing out Tables of Content for the two new titles. I pulled ideas from white papers, newsletters and special reports. For fresh content I surveyed our trainers for feedback from the live seminars, interviewed advanced and novice traders from the company membership database for their "wish lists" and consulted with our team of technical analysis researchers for trends and changes in the market place. I also researched other books coming out to see what was not being addressed. After brainstorming on themes for the new books, the author and I split up the content and went to work to fill in the gaps.
Result: By December we had the two new manuscripts completed and a the Art Department's mock-up of the 5-book series to use for our marketing campaign. The marketing campaign launched in November and focused on the fresh content in the new books, while cross promoting the existing titles. The campaign was very successful -- generating a 4% response and sales, funding the print run scheduled for January the following year.
Situation: Lighthouse Publishing Group specialized in publishing books on stock market trading and investing. I was Senior Book Editor. Our parent company conducted trading seminars around the country as well as maintaining a private membership with special benefits.
Our directive was to develop a Special Collector's Edition Series of 5 books on "Successful Stock Market Trading Strategies for Every Investor" and launch a pre-sales marketing campaign over the Christmas holiday. Three of the books existed in reality and two existed on a white board. We have six months to get these books created printed and into stores!
Solution: As Senior Editor for the publishing group, my main job would be working with our key author to create the two new books. Given the short timeline I decided to draw on some existing, but under-used material, and then design the rest of the content for the widest appeal to our target market. Given the short time line I knew the author and I would need to split up the actual writing, which we had done before.
I was familiar with the existing books and much of the content available only to the private membership, so I created a master grid of the topics that had been addressed in past books and began fleshing out Tables of Content for the two new titles. I pulled ideas from white papers, newsletters and special reports. For fresh content I surveyed our trainers for feedback from the live seminars, interviewed advanced and novice traders from the company membership database for their "wish lists" and consulted with our team of technical analysis researchers for trends and changes in the market place. I also researched other books coming out to see what was not being addressed. After brainstorming on themes for the new books, the author and I split up the content and went to work to fill in the gaps.
Result: By December we had the two new manuscripts completed and a the Art Department's mock-up of the 5-book series to use for our marketing campaign. The marketing campaign launched in November and focused on the fresh content in the new books, while cross promoting the existing titles. The campaign was very successful -- generating a 4% response and sales, funding the print run scheduled for January the following year.
Writing 172-page Real Estate Training Manual and PowerPoint Presentation
Situation: The real estate industry was imploding. Banking professionals were in the middle of a train wreck. Residential sales had disappeared and foreclosures and short sales were the only game in town. Real estate agents had no clue how to conduct these tricky transactions and make any profit. Funders' Choice CEO Mike Kaminski, real estate attorney and mortgage broker created an intensive Washington State Certified Short Sale Course.
Solution: In addition to organizing his website and marketing efforts, Kaminski hired me to write and produce a 172-page " Short Sale Specialist Desk & Field Book", update a his 97-slide PowerPoint show and create hand-outs for this day-long intensive.
I researched current federal and state law. I contacted banks, mortgage brokers and interviewed real estate professionals for best- practices, clarification and personal insights into how to successfully navigate the current quagmire. I compiled legal, financial and transaction forms, professional advice and wrote sample "Sellers Hardship Letters." I produced a manual designed to provide everything necessary for effective communication between agents, sellers, buyers and bankers during these tricky transactions. I updated the PowerPoint show with detailed flowcharts of bottlenecks and turnarounds these transactions could encounter, time frames and best practices to keep the paperwork moving.
Results: Deliverable was a formatted 172-page Desktop Guide available to graduates of the CSSS course and 120-slide PowerPoint presentation for the day-long course on successfully navigating and closing residential short sales.
Situation: The real estate industry was imploding. Banking professionals were in the middle of a train wreck. Residential sales had disappeared and foreclosures and short sales were the only game in town. Real estate agents had no clue how to conduct these tricky transactions and make any profit. Funders' Choice CEO Mike Kaminski, real estate attorney and mortgage broker created an intensive Washington State Certified Short Sale Course.
Solution: In addition to organizing his website and marketing efforts, Kaminski hired me to write and produce a 172-page " Short Sale Specialist Desk & Field Book", update a his 97-slide PowerPoint show and create hand-outs for this day-long intensive.
I researched current federal and state law. I contacted banks, mortgage brokers and interviewed real estate professionals for best- practices, clarification and personal insights into how to successfully navigate the current quagmire. I compiled legal, financial and transaction forms, professional advice and wrote sample "Sellers Hardship Letters." I produced a manual designed to provide everything necessary for effective communication between agents, sellers, buyers and bankers during these tricky transactions. I updated the PowerPoint show with detailed flowcharts of bottlenecks and turnarounds these transactions could encounter, time frames and best practices to keep the paperwork moving.
Results: Deliverable was a formatted 172-page Desktop Guide available to graduates of the CSSS course and 120-slide PowerPoint presentation for the day-long course on successfully navigating and closing residential short sales.
Other ghostwriting book projects for confidential clients on Wealth Management, Trend Investing
and Business Leadership shown upon request.
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