Online Marketing
Case Studies for Internet Marketing Campaigns
Internet Marketing Direct Response Campaign Earns 4% Sales Conversion for Book Launch
Situation: I was Senior Book Editor for Lighthouse Publishing Group, a niche publisher of books on stock market trading and investing. Our parent company conducted trading seminars around the country as well as maintaining a private membership with special benefits.
Our directive was to promote a Special Collectors' Edition Series of 5 books by our key author over the Christmas holiday. Our budget was small and time was short. As Editor part of my job was to create a marketing campaign to promote the new product.
Solution: Time and costs made internet marketing our most promising solution. I wrote two sets of direct response sales letters -- one set for approximately 5,000 existing customers and one set for about 15,000 triple-opt-in prospects.
Result: The direct response internet campaign generated a 4% rate in response and sales.
Situation: I was Senior Book Editor for Lighthouse Publishing Group, a niche publisher of books on stock market trading and investing. Our parent company conducted trading seminars around the country as well as maintaining a private membership with special benefits.
Our directive was to promote a Special Collectors' Edition Series of 5 books by our key author over the Christmas holiday. Our budget was small and time was short. As Editor part of my job was to create a marketing campaign to promote the new product.
Solution: Time and costs made internet marketing our most promising solution. I wrote two sets of direct response sales letters -- one set for approximately 5,000 existing customers and one set for about 15,000 triple-opt-in prospects.
Result: The direct response internet campaign generated a 4% rate in response and sales.
Internet Marketing Direct Response Email Campaign Fills Seats Fast!
Situation: Funders' Choice CEO Mike Kaminski, real estate attorney and mortgage broker, needed to fill seats for his Short Sale real estate course quickly. However, his marketing machine was in disarray -- he had a crippled website, a sophisticated contact management system that was inactive and a mish-mash of database records from a dozen different sources with different formatting. Nothing was working individually or together.
Solution: Funders' Choice hired me to put out the fires on all his projects and turn them around so everything worked together. It was an intense process that used all my organizational, technical and creative skills.
Results: The email campaigns did their job filling seats in training courses in Western Washington. The website shopping cart functioned properly and orders were properly administered. The vetted records evolved into an Infusionsoft database of qualified, properly tagged prospects and customers for future campaigns. The campaign filled over two dozen classes over 2-months and Funders' Choice generated $68,257.00 annualized.
Situation: Funders' Choice CEO Mike Kaminski, real estate attorney and mortgage broker, needed to fill seats for his Short Sale real estate course quickly. However, his marketing machine was in disarray -- he had a crippled website, a sophisticated contact management system that was inactive and a mish-mash of database records from a dozen different sources with different formatting. Nothing was working individually or together.
Solution: Funders' Choice hired me to put out the fires on all his projects and turn them around so everything worked together. It was an intense process that used all my organizational, technical and creative skills.
- I over saw completion of the website, wrote content, fixed the shopping cart, and integrated the CMS Infusionsoft.
- I personally consolidated about 40,000 records and vetted them through 3 contact management systems before sending them to Infusionsoft.
- I wrote and launched a direct response email marketing campaign, ran analytic reports and tweaked campaign to improve responses.
Results: The email campaigns did their job filling seats in training courses in Western Washington. The website shopping cart functioned properly and orders were properly administered. The vetted records evolved into an Infusionsoft database of qualified, properly tagged prospects and customers for future campaigns. The campaign filled over two dozen classes over 2-months and Funders' Choice generated $68,257.00 annualized.
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