Give Your Customers Proof
Today's customers have radar for what is false.
They are savvy.
They expect you to earn their trust.
They want proof that you know what you are talking about.
They want proof that your offer, service, product has value to them.
You can give them that proof with a few expertise articles or eBook they can download from your website.
Your articles do double duty -- they give your customers actual information they can use right away, and they show that you can be trusted to give good information. And thus, good service.
They are savvy.
They expect you to earn their trust.
They want proof that you know what you are talking about.
They want proof that your offer, service, product has value to them.
You can give them that proof with a few expertise articles or eBook they can download from your website.
Your articles do double duty -- they give your customers actual information they can use right away, and they show that you can be trusted to give good information. And thus, good service.