Writing, Editing and Media Project Management

 

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Leslie vanWinkle

My Life as a Multitasking Multimedia Event

I've been working as a writer and producer of media since the early 1990s. I started out working in music and film, moved onto radio then worked as a project manager for the print, graphics, advertising and publishing industries.

Along the way, I wrote and produced 12 episodes of the cable television unplugged series "Northwest Tunesmith" and produced a CD of original music.

Continuing my work in publishing, I wrote and edited for a regional trade journal serving the print, broadcast, film and advertising industries and the later edited and produced several monthly and weekly newsletters for nonprofit and professional organizations.

I did the Mommy Track and worked at a church for the next seven years while I wrote dozens of feature film scripts, earned honors in competitions and judged other competitions. One script was optioned. My daughter is beautiful and happy.

Next I took a job as Senior Book Editor for a niche publishing house, I worked with several authors, (including a best-selling author), to create and edit books about stock market trading as well as writing marketing collateral around the book launches.

My foray into interactive multimedia and digital storytelling began in 2001 when I accepted the job of managing a media production department for a fiber optic training firm. In addition to editing and producing print, video and PowerPoint training materials, I was charged with launching production of interactive multimedia products. These programs were installed in B2B trade show kiosks, distributed as promotional DVDs and used as computer-based training (CBT) courses.

The economic downturn following 911, along with the demise of Global Crossing and WorldCom, I left the fiber optics firm and returned to freelancing. Projects from this period include:

  • Ghostwriting a book, articles and marketing copy for an investment company

  • Writing, producing and directing a short film called "Fast Lane"

  • Writing and directing a fundraising video for my church

  • Recording a second music CD of original music

My next project was to design and write an interactive multimedia script for the first in a series of interactive dog training lessons. This project involved logging existing video, designing value-added interactive features and writing the actual script used by the video editor.

Another client had me design, write and produce 174-page training manual and PowerPoint show for his real estate classes and then manage his Internet campaign to promote his classes. The objective was to fill seats for a series of classes on how to do Short Sales in the challenging real estate market.

After I completed the manual and PowerPoint program, I planned how to get the client from where he was to where he wanted to be. I started out migrating and vetting 40,000 contact records from multiple databases through Constant Contact and Vertical Response Contact Management Systems (CMS) and into Infusionsoft CMS. To do this I got up to speed fast on each CMS, then had to design, write, execute and administer an Internet marketing campaign to move the data through each CMS, in order to generate the triple-opted in list the client wanted. 

While vetting the records I fixed the website shopping cart and set up Infusionsoft to handle the results of our vetting campaign. We filled a lot of seats over a six month period and the client was very pleased with the overall results of the campaigns. 

I am once again involved in interactive multimedia and new media projects and am open to educational, marketing or edutainment projects.

Education and Technical Training

  • Storytelling for Interactive Media workshop, Carolyn Handler Miller, Seattle, 2010.
  • Fundamentals of Document Design, Bellevue Community College, enrolled Winter 2009.
  • Usability Workshop for Documents and Websites, Bellevue Community College, 2009.
  • Web Content Design, Bellevue Community College, 2009.
  • Directing, Controlling and Managing Projects, SkillPath Seminars, 2006.
  • Numerous filmmaking workshops and OJT opportunities.
  • BA Degree in Broadcast Journalism/ Filmmaking, University of Washington.

To discuss how I might help you with your project, give me a call at 206.935.2974 or email me at easywriterpro@gmail.com.

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